Essay Writing Tips - What Is A Surefire Way To Make Your Essay Statement A Strong One?

Essay Writing Tips - What Is A Surefire Way To Make Your Essay Statement A Strong One?There are few essay writing tips that are more important than the thesis statement. While most writers may want to stick to a certain format in their writing, a thesis statement plays a vital role in the evaluation of the writer's thesis.Thesis statement is actually an introduction to the whole thesis. It presents the background of the writer in the essay. It explains the angle or the subject which the writer will be focusing on in the essay. It also explores the importance of the main topic, the actual purpose of the essay and the theme. It also presents a summary of what you have to say in the essay.It should be a direct invitation for the reader to look at your writing, to discover the information that you are presenting. A strong thesis statement holds up the writers' attention. If the reader does not know what you mean by your writing, he will go away with nothing to say. Without the basic intr oduction of the reader, the essay is more likely to be unsuccessful.It is very important to remember the purpose of the thesis statement. The purpose of the writing will greatly affect how the essay turns out. While the essay has many sub-sections, it is all about the main body. Without a strong thesis statement, the essay will lose its purpose. It will lack the drive to bring it to the next level. When there is no purpose, then nothing can be said.While you may be able to come up with your own thesis statement, this is not a good idea. It will only make the essay weak. You should have one that is all your own. It should be based on a clear understanding of what you want to say. It must be based on a goal and not on who you are, what you do or what you were in the past.A thesis statement is not just a mere reading of facts and figures. It is all about a connection to the reader. In writing a thesis statement, it is important to weave a strong yet concise narrative which includes a c onnection to the reader. It should be like a script that works like a good story. It should also not be so grandiose as to be tiresome. It should be about the topics that interest you.A thesis statement is just a part of the whole essay. However, it is very important to remember the fact that it forms the backbone of the entire thesis. The outline of the essay is based on the thesis statement. The framework for the entire thesis, then, is written on the thesis statement. Without the introduction, the whole essay is bound to be a failure.

The Incarceration Of The Juvenile Justice System - 1601 Words

When most people think about the American criminal justice system some of the first things that come to mind is corruption of officers and courts, or jails with prisoners. One of the last things that come to mind is the juvenile justice system. Nevertheless, nothing is more important than the juvenile justice system because the juveniles within the system are the future working class and citizens of America. Therefore, it is important that they receive the necessary punishment and rehabilitation to move past mistakes they previously made. However, there are aspects that push against the goal of rehabilitation in the juvenile justice system such as the misuse or lack of money, the harshness of the punishment, and the programs within the†¦show more content†¦Putting juveniles who have a range of offenses in the same facility is not a good idea, for the fact that lower and higher offenders can trade tricks and secrets to perfect their next crime or come up with a new one. Altho ugh some of these facts are disturbing none are as horrifying as, â€Å"75 percent of confined juveniles live in facilities that violate at least one critical physical design standard† (Ahranjani, Maryam, et al. 24), such as overcapacity, not enough sleeping areas, and the size of living space is smaller than supposed to be, which The American Bar Association found out in their studies. This has to do the lack and misuse of funding and the overcapacity of kids being sent to detention centers. However, if there are programs to help and reach them before gangs and drugs do, then there may be a chance for change in the society. The kids could know more about what is out there and what to do when pressured by these things. That can cause the onset to happen later and decrease all together, because the kids would have mentally matured and now can make informed decisions. Although there is always the option of having different facilities for lower juvenile offenses and having facilities with higher juvenile offenses. Consequently, this will take more money because new facilities would have to be opened to segregate them, which they already do not have. â€Å"The Pittsburgh Youth Study found that 52 to 57 percent of juvenileShow MoreRelatedThe Incarceration Of The Juvenile Justice System2790 Words   |  12 PagesThe Juvenile Justice System was created as a separate network from the Criminal Justice System so that juveniles could be treated differently from adults but still be held accountable for their crimes. This system takes more of a rehabilitative approach to help the juvenile offenders rather than to simply punish them because the goal is to keep the youth on the right path and prevent them from becoming lifelong criminals. While the goal remains the same, different states have different laws in placeRead MoreIncarceration Of Youth And Its Effects On Reducing Crime Essay1750 Words   |  7 PagesIncarceration of Youth The United States leads the world in the incarceration of young people, there are over 100,000 youth placed in jail each year. Locking up youth has shown very little positive impact on reducing crime. Incarcerating youth have posed greater problems such as expenses, limited education, lack of employment, and effect on juveniles’ mental and physical well-being. In today’s society there has been an increase in the crimes committed by juveniles. Most juveniles have underliningRead MoreThe High Incarceration Rate Of Juveniles1748 Words   |  7 PagesThe high incarceration rate of juveniles is a significant social problem that affects society as a whole as well as the youth’s individual welfare and developmental trajectory. Adolescents who are incarcerated in the juvenile justice system face a multitude of negative lifelong implications. The history of incarcerating youth in residential facilities such as juvenile halls, camps, ranches or group homes as a consequence for committing crimes has a deep-rooted history in the United States. â€Å"For moreRead MoreThe Total Effects Of Boot Camps That House Juveniles847 Words   |  4 PagesThe Total Effects of Boot Camps That House Juveniles: A Systematic Review of the Evidence. In the 1980s the first shock incarceration programs or boot camp was introduced for the adult’s correctional system. Since than it have rapidly grown, and widely adopted across the fields of corrections and juvenile justice. The attraction towards the shock incarceration program originated from the instinctive belief that military methods promote honorable behavior. However, for others, it is the effectRead MoreJunenile Justice System Should Focus on Rehabilitation Essay1729 Words   |  7 PagesJuvenile Justice System Should Focus on Rehabilitation University of Phoenix Juvenile Justice System Should Focus on Rehabilitation Rehabilitation over Punishment, why one is better or more effective than the other, in order to answer this questions one must understand what each means. Punishment is a consequence of doing something that is unacceptable, it is meant to be unpleasant, the problem with punishment is it does nothing to address the social or mental processes that maybe contributingRead MoreThe Juvenile Justice System Is Not Reflective Of Their National Population1612 Words   |  7 Pagesare roughly 79,000 adolescents held at juvenile facilities all across the United States (Sickmund Puzzanchera, 2014). Of that population, Latino and African American youth represent the majority of those in confinement. This is a problem because the overrepresentation of minorities within the juvenile justice system is not reflective of their national population percentages. Nationally, Latino and African American youth only comprise 38% of the total juvenile population combined, while CaucasianRead MoreSynthe sis Essay- Juvenile Incarceration Into Adult Prisons1414 Words   |  6 PagesBoettcher 10/21/15 Pd.3 Synthesis Essay- Juvenile Incarceration into Adult Prisons Childhood is a time in which memories are created, adventures are explored and social awareness begins to develop. The events that occur during childhood are pivotal in the development of a healthy and substantial life. However, what if those experiences were taken from a child? What would the outcome be if a child could not experience what it is like to be young? Juvenile incarceration strips a person of their childhoodRead MoreThe Criminal Justice System Is Complex1201 Words   |  5 PagesOverview: The criminal justice system is complex and in need of several types of reforms, this is especially true in the juvenile justice system. In 2012, there were 1,319,700 arrests of juveniles in the United States (OJJDP) and this includes both violent and non-violent offenses committed by those under the age of 18. Policy reforms can offer alternatives to the incarceration of young offenders, by providing mental health, or addiction rehabs for those that are in need of it rather than lockin gRead MoreJuvenile Sentencing974 Words   |  4 PagesJuvenile courts have a wide range of sentencing options (usually called disposition orders) that they can impose on juveniles or youth offenders who are found to be delinquent (that is, finding that the minor violated a criminal law). Typically, disposition options fall into two camps: incarceration and non-incarceration. One non-incarceration option in particular -- probation -- forms the backbone of the juvenile justice system. Read on to learn about the different kinds of sentencing optionsRead MoreCompare And Contrast Juvenile Delinquency Prevention979 Words   |  4 Pagesadolescents require a special system thru which be processed because they are â€Å"youth who are in a transitional stage of development†¦young offenders that are neither innocent children nor mature adults†¦Ã¢â‚¬  (Nelson, 2012). Because juveniles are in a process of constant development sociologically, psychologically and physiologically, th e juvenile court system focuses on alternative sentences and the creation of programs that will offer them rehabilitation instead of incarceration. However, in cases of extraordinary

The Need for Waste-to-energy on Ships - 995 Words

The Need for Waste-to-energy on Ships Waste-to-energy power plants are lowering the amount of waste we have in landfills and turning that into energy to meet industrial needs. What if there was a way to shrink these power plants and put them onto cargo and passenger ships? According to the Palm Beach Post, the Environmental Protection Agency says, â€Å"a cruise ship with 3,000 passengers can generate 210,000 of gallons of waste and sewage and 1 million gallons of grey water from showers and drains in a typical week.†1 Most of the material that lands in these waters is not biodegradable. The majority of ships will dump their waste into the ocean, while others will store it until they get back to land, only to dump the waste into landfills. There are four reasons why having small generators on ships would work: 1) The use of generators would create job opportunities; 2) The generators are environmentally safe; 3) There would be abundant source of waste to use as fuel; and 4) The generators would keep dangerous waste, like plastic, from entering the waters. The technology to produce energy from waste has already been proven to work. With a small generator, ships would be â€Å"recycling† the waste into energy that could be used for providing electricity, transportation, and industrial needs. Waste-to-nearby facilities have already proved to be a great investment on land.2 The facilities provide financial and environment benefits to the communitiesShow MoreRelatedThe Marketing Of Cruise Tourism Essay1250 Words   |  5 Pagescarried and supported on a variety of different cruise ships across the globe. The impacts of the cruise industry come to a cross road with the fulfillment of tourists wants and needs at the cost of negative environmental and sociocultural impacts. Environmentally, cruise ships and their accompanying passengers are virtually mobile cities that leave behind destruction and pollutants, and from a cultural standpoint, passengers of cruise ships cause a major social imbalance in their ports of call.Read MoreA Brief Note On Rich City Final Paper1517 Words   |  7 Pages042776 N, -82.154178 W. Rich City is positioned in a valley surrounded by beautiful mountains. The mountains not only provide military defense, they contain precious resources: gold, pl atinum, oil . Windmills at the top of these mountains provide energy to Rich City. The lower parts of these mountains are covered by large forests that provide wood and are a natural wildlife habitat. A river cuts through these mountains into the valley, supplying water to the city. Canada has bad storms but the mountainsRead MoreMake Room For Trash: Hawaii’S Waste Problem. Hawaii Is1538 Words   |  7 Pages Make Room for Trash: Hawaii’s Waste Problem Hawaii is an excellent way to predict how we will solve environmental problems in a more human-filled future, not because it is densely populated, but because it is an island far away from any major land masses. Because of how little land there is in or close to Hawaii, inhabitants must import food, gas, and manufactured goods. Many other states also do this, but none of them are located in the middle of the Pacific. You can see the effect of shippingRead MoreThe Product And Services At Bae System1442 Words   |  6 Pagesenvironment through the energy and resource use and the waste they are generating. The waste they are generating, firstly reducing the environmental impact in operations that helps reduces costs and helps them to comply with legal and regulatory requirement s. Table bellow wills explains how BAE systems tackling the environmental impacts of their products and developing technologies which can help customer save on energy and reduce their CO2 emission. Environmental Management Energy and climate changeRead MoreThe Garbage Problem in America Essay1693 Words   |  7 Pages The Growth of the Waste Stream Todays generation have been taught to be wasteful. We produce enormous quantities of waste, then try to bury it or burn it and forget it. But it cannot be forgotten. It washes up on our beaches, it reappears as air pollution, it creeps into our water supply; it comes back to haunt us. A throw-away society is not a sustainable society. A garbage crisis is at hand. As a nation, we have begun to worry that the growing mounds of wastes will only continue toRead MoreEnvironmental Message in Wall-E Essay877 Words   |  4 Pagesand he has been assigned to clean up Earth from all the waste that the humans have left behind. It shows him coming out of his house that is full of little different things that humans would think are trash but he does not know what they are and considers them treasures. As he is performing his duties he hears another ship land and drops off another robot named Eve. Eve’s mission is to find any living organism and bring it back to the main ship where all the humans are living so that they can determineRead MoreProtecting The Environmental Quality Of Water Systems Should Be Viewed By All Humans1435 Words   |  6 Pagesenvironmental stewardship, humans need to protect the environment through conservation, regeneration, and restoration of water and wildlife in our waterways. Responsibility for the environmental quality in water systems should be viewed by all humans whose negative actions affect the environment. An environmental issue that is overlooked in our oceans is cargo ships, in which leaks oil into our waterways. Along Canada’s east coast, 1000’s of boats, including ferries, cargo ships, tugboats, and fishing boatsRead MoreMining Accidents Are Not Dangerous For People And The Environment969 Words   |  4 Pagesleft†¦ we ll be seeing a 512% increase in coal demand... That 118 years gets chopped down right quick to 23 years IF we increase production to meet demand† (â€Å"23 Years Worth of Coal Left†). Because of rising populations and the demand for more energy, the need for coal rises. Unfortunately, because coal is derived from fossils, it will eventually run out, possibly in a few decades. There is also the possibility of accidents that can occur during mining that make it dangerous for people and the environm entRead MoreNuclear Power Essay example1503 Words   |  7 Pagesmodern technology and science has played a significant role as measure to resolve energy crisis and global warming issues which resulted in life sustaining remedies and causes of mass destruction. However, many scientists agree that the earth’s fossil fuel supplies are dramatically depleting and this challenge will be a meaningful hurdle for future generations. Therefore, many countries may need to find new productive energy sources in order to tackle this problem. Many proponents of nuclear power suggestRead MoreEnormous Waste of Food While People Starve Essay596 Words   |  3 Pagesfails to make the journey from producers to consumers simply due to issues such as lack of refrigeration. In the United States, wasted food is a 165 billion dollar problem. America wasted 33.79 million tons of food in 2010, an average Americans wastes 209 to 254 lbs of edible food each year. But fortunately, with the advance technology and resources we have today, there are a multiple solutions that can help decrease the amount of wasted food in the world. Solution 1 - FreshPaper One low-tech

Environmental Analysis Strategy Development for Emi Music free essay sample

The online music market is a highly competitive market which has exploded with a large number of competitors in the recent years. Players such as tunes, Anapest and Amazonian dominate this market with revenues being made by all players in the market exceeding US$4. 2 billion In 2009 (http://mum. If. Org/content/library/ ADMIRED. PDF). The online digital music download market currently consist of 400 legal music services engaged In providing 260 types of products which Include music, videos, moonstones, rhinestones, audio tracks, etc.The industry is pushed into more intention and the potential for new entrants are increased by the current trends in the market which includes higher consumer purchases of music online, faster and wider access to internet around the world and the increased ability to download and listen to music on-the-go with the developments In the mobile Industry and mobile connections. MI music, otherwise known as Electric Musical Industries was established in 1931 through a merger between Columbia Gramophone company and Gramophone company. It is the fourth-largest business group and family of record labels in the oral and also owns MI music publishing which is their publishing arm. The main competitors for MI in the Digital music download sphere Include brands such as Anapest, Tunes. Amazons which are more prominent In the market presently. But it is accepted industry-wide that MI has the largest number of popular music artists under its logo and has the largest database of music of all record labels.The following analysis attempts to identify the major forces operating in the market for Digital music downloads and alms at making recommendations for MI to achieve growth In the future. The marketing planning process must begin with the environmental analysis. It is the process through which a marketer develops his/her understanding about the factors affecting the business as a whole and ultimately decides which decisions must be taken In order to ensure that the organization Is moving towards achieving Its specified goals and objectives.It is defined by Brown and Whiner (1985) as a kind of radar to scan the world systematically and signal the new, the unexpected, the major and the minor. The environmental scanning process involves understanding factors In 3 envir onments which are known as MACRO, which Includes forces In the wider and Legal) factors and MICRO, which involve forces operating in the closer market including Industry Rivals, Suppliers, Buyers, Substitutes New entrants and finally the Internal environment which involves considerations of SOOT. He environmental scanning process is very important in terms of strategy development as it paves the foundation for the company to build determine its strategy. Without undertaking the environmental scanning, the organization will be blind in terms of what is expected of it and where it should direct its activities. By undertaking Micro environmental analysis, a company is able to identify a wide range of indirect and direct effects on the market such as political environment, the economy, the technological developments and new trends developing within the society and changes to ways of living.In addition to that, Macro environmental analysis is beneficial in terms of analyzing the activities of competitors and the effect on the organization, development of substitutes which may replace the companys products in terms of satisfying consumer needs and also the threat of new enterprises invading the market and the barriers to entry which make the entry an uneasy task.Undertaking these analyses is of utmost importance as it enables the company to identify the relative strengths and weaknesses of the company and compare them with the opportunities and threats in the market to develop a sustainable marketing effort which is aimed at exploiting those opportunities while minimizing the harmful effects of the threats. It is therefore included in the strategic marketing planning process (Miles, 2003 asker, 2008) as follows; Situational Analysis Formulation of Objectives Strategy Formulation Tactical Considerations Implementation Control Figure 1: Strategic marketing planning processIn summarizing it can be said that environmental scanning is important to the marketing planners in terms of assisting in formulation of objectives which in turn forms the basis for strategy formulation for the future. ENVIRONMENTAL ANALYSIS preceded by an environmental analysis which will assist in identifying the forces operating in the environment and help in developing objectives for th e future. ) Macro Environmental Analysis Macro environmental analysis helps marketing planners in identifying the factors Inch affect the industry as a whole, in this case the Music industry which will create industrial breakpoints leading to opportunities and threats for the existing players in the market including MI. The analysis takes into consideration the Political, Economic, Social, Technological, Ecological and Legal environments and the changes of which needs to be taken into consideration while developing strategies. Political In 2010, the UK political environment became volatile due to the General Election and the overturning of the Labor government which was in power for the best part of the last decade. With a hung parliament in sight the Conservatives and Liberal Democrats formed a coalition to gain the majority power in the parliament. With a high number of changes to existing policies expected to be made by the coalition Inch could include changes to tax structures, public exp enditure, new laws, etc. , it can be said the future for business is unclear and yet to be decided.But with successful relations being made in the coalition, the stability of the new government can be said to be positive which results in less risk to business. Ere above changes in the political environment, although is said to be low in its overall effect to MI, can result in opening of new paths for development and to exploit new opportunities. Economic Ere I-J economy is showing slow and steady recovery from the recent global economic downturn but the progress it has made when compared to other superpowers such as USA and Japan can be said to be slow.The inflation rate has increased to similar moderate levels which was present in April 2008 (http:// which could lead to positive effects as a result of the Dobbin Effect (Dobbin, 1958) which states that moderate levels of inflation leads to higher investments due to falling value of money which leads to faster economic growth (UK GAP increased by 0. 3% according to http:// The overall positivist in the market after the recession can assist the music industry in expanding its operations to new areas and with the increased investor confidence, MI can expect to see new competitors emerging i n the market.Inch affects expendable income resulting in more purchases from consumers. This is DOD news for the music industry as extra expendable income from consumers will lead to increase in expenditure on secondary needs such as entertainment. Social Ere recent trends in the market highlight consumer convenience which focuses on fewer visits to the shops and more purchases of products over the internet. Therefore downloading music through online shops has increased massively and it has also led to significant cost reductions to distributors.The music industry is forced to react to this trend and has been concentrating on the overall website designs and attractiveness, ease of use, downloading speeds, delivery methods for albums and placement on search engines. Having services excel in those areas can nowadays lead to success in business. It has resulted in fall in prices of music albums fall rapidly and less revenues for the music producers but on the other-hand it can offer call based profits as the digital music market is rapidly growing.It is also important to create and maintain online presence in terms of online advertising, viral marketing, social networking and featuring in blobs and forums, etc. N order to be successful in todays business. It is of utmost importance as online presence is a major factor in the purchase decisions of todays young generation Inch form a large p art of the target audience for music. Ninth increasing road taxes and congestion charges, people increasingly prefer to take public transport instead of driving to work. This can provide an opportunity to remote music as a way to kill time between home and work.And with increased stress present in the working environments, people are in search for more ways to reduce stress. It especially leads to music as a way of reducing stress which creates opportunities for the players in the music industry to cater to the demand of the older, working population. Technological Piracy is becoming a larger threat to the music industry as a whole. Even with patents and copyright laws being lifted to restrict piracy and online watchdogs being setup to Investigate piracy, its remains to be highly active.With advanced piracy methods being developed illegal file sharing will remain to be the biggest threat to MI and other players in the music market. Mobile phone industry is increasingly synergism itself with the music industry through introducing enhancements to their mobiles. Manufacturers such as Apple, Monika and Sony Ericson introduce music phones which have high capacity to store music and provide better quality for music listening. Making associations with the fruitful returns in the future. Ecological Consumer perception is moving towards reducing their carbon footprints and being Rene.This can be handled by promoting the importance of purchasing music online rather than purchasing CDC or DVDs. Digital music is profitable as the cost for an album does not involve the production costs in terms of album covers, CDC or printing and only limits itself to cost to publish on the internet. It allows the company to reduce waste and be environmentally friendly which is expected by modern consumers. Legal New laws aimed at reducing piracy will help the digital music market to strive forward.Especially with the new Digital Economy Bill passed on April 2010 which allows the courts to block sites based on intent, the horizon looks clear for the music industry. These are supported by internet watchdogs which are setup to monitor traffic online in order to identify sites operating illegally or involved in piracy. Ninth the forces affecting the industry being identified, the focus now changes towards identifying the forces operating in the narrow and closer environment through Micro environmental analysis. ) Micro Environmental Analysis Michael Porter (1979), introduced the five forces framework which aims at industry analysis and business strategy development. The five forces allow marketers to analyses the competitive intensity in order to identify the attractiveness of industry in terms of profitability of operations. The reason for the analysis to be included under micro environ ment is that it takes into consideration those factors which determine the companys ability to serve customers effectively. Below is a graphical presentation of the five forces. Pick] Figure 2: Porters Five Forces Bargaining power of Suppliers: Ere suppliers for MI consist of music producers for artists and internet service providers which includes website management companies. The bargaining power an be said to be high as signing of Artists who can be sold for a record label is very difficult. But the power of Web developers can be said to be low as the competition in Bargaining power of Customers: Due to rising competition and the increasing of online piracy the bargaining power of customers is rising.This has to be tackled by using promotions such as discounts and draws which can attract customers from the competitors. Threat of New Entrants: Due to the prospects of the digital music market the threat of new entrants always remain at a very high level. When considering the entrance of high ranking online rands such as Amazon and eBay with highly reputable brands such as Walter into the digital music m arket, the competitive sphere is increasingly being threatened. Threat of Substitutes Pirated music sites which offer music free of charge are the clearly identifiable substitute for the music industry. The choice of a customer to purchase music or to download it remains to be a battle in their conscience. Therefore the threat of substitutes is very high. Industry Rivalry Ere digital music industry is highly competitive presently due to high number of competitors such as Anapest, tunes, Amazonian, HEM, June, etc.Each player in the market makes competitive offerings to the customer which makes the threat high for MI. Ay analyzing the five forces for MI, it can be said that the ability to generate high profits in the digital music industry is pale but there is always the probability to penetrate the market with lower margins in order to generate scale based profits. C) SOOT Analysts Albert Humphrey is credited with the development of SOOT analysis which evaluates the Strengths, Weaknesses, Opportunities Threats involved in the pursuit of a specifi ed objective. In this case the objective is to further penetrate the I-J market for chital music therefore the analysis will focus on the Strengths and Weaknesses of MI which will determine its ability to tackle the Opportunities and Threats generated by the market. Strengths: One of the big four record companies in the world with high brand reputation Owns the worlds most comprehensive catalogue of popular music available for download. Associations with a large number of artists groups such as Robbie Williams, Mille Cyrus, Iranian, Jay Z, Rolling Stones, etc. Winner of Music Week publisher of the year for the past 10 years except 2009 Inhere it was shared with Universal Music. Insaneness: Customer awareness of the online catalogue of downloads is low. Not accepted as a top digital music download site where tunes, Anapest, Amazonian operate as leaders. Higher pricing compared to the market leaders in digital music downloads. Opportunities: Economic recovery decreasing unemployment rates could spark new purchasing patterns in customers leading to more online music purchases. More emphasis on listening to music on the go to kill time in commuting to work and also as a means of reducing stress. Rapidly growing digital music download market where the young population make up the majority of customers. Mobile phones increasingly being used as means of listening to music on the go but there are no sites online which provide tracks with sound quality to suit each type of mobile. I-J anti-piracy laws being established. Green consumerism.Threats: Uncertainty with regard to the policies of the new government in I-J. New technologies in piracy able to avert the existing protection measures implemented by the governments or the online watchdogs. Ay taking into consideration the above SOOT analysis we can generate a proper strategy for penetrating the I-J market further in order achieve growth in market hare and revenues. Igor Insofar (1957), introduced the product-market growth matrix Inch identifies four methods a company can use to achieve growth.Figure 3: Insofar Growth Matrix Ere strategy which suits MI can be identified as Market Penetration which aims at growth through; 1) Attracting competitors customers gaining customers from major competitors as Anapest 2) Attract non-users of digital music downloads 3) Increasing the usage/making current customers purchase more Ere main reason for selecting this strategy is the less risky nature of the strategy Inch is important in the volatile economic situation in the I-J. The means through Inch the strategy will be implemented is discussed below. ) Attracting competitors customers: Ere competitors such as tunes, Anapest Amazonian conduct the business through purchasing music from other labels and publishing them online. That means that they will always need to maintain a margin when selling music online. Since MI owns their own labels and produce music themselves, they can make use of this to position the pricing of their online tracks lower than the competitors. They can promote the pricing along with the claim that they have the most comprehensive USIA catalogue of pop music available to download which can gain the attention of customers and spark switching.Using offers such as discounts on recommending friends to MI and by providing under 21 discounts, MI can attract young generation customers especially the College high school students who are currently using competitor services. They can promote their online catalogue through young artists such as Mille Cyrus which can appeal to the young generation and MI can also organize prize draws to offer free backstage passes to Miles I-J concerts in order to generate the necessary buzz in he young customers. Ere non-users of MI online music downloads include the customers who continue to sit stores and purchase music CDC.In order to mo ve them from the store visit to the online store, MI can promote the convenience of using the internet from home and the time savings that is offered. They can also promote the ability to listen to a sample of every track before purchase, similar to the service offered at the local music store, at the convenience of their own home along with the ability to download music and transfer to other devices which is more environmentally friendly when impairing the carbon footprint of traveling and purchasing a CD. MI can also promote their services to age groups who prefer to listen to classical music as they are the only record company among the competitors to have been in operation from sasss. Making this rare music available can attract the non-users to access MIS online music stores. With Auks ageing population who are considerably stable in terms of finances increasingly being exposed to new technology, MI can establish itself to be competitive in the future. 3) Increasing the usage of service/making customers buy more:In order to increase purchases from current customers, MI can introduce vouchers Inch allow customers to download a specified number of tracks online, rather than Charging for each track downloaded. They can also put recommendations of other tracks which suit the profile of the customer (which is done by Amazon eBay) while the customer is purchasing the tracks online. It can help in sparking impulse buying Inch results in additional purchases. In addition, they can target the office workers who seek stress relief or means to kill time while commuting by promoting access to MI site on the go through mobile hones. It is possible since MI has access to a large volume of classical, Jazz and Relaxation music through their labels. They can promote facilities to listen to music Introit actually downloading them and can introduce new subscriptions which facilitate the service. CONCLUSION It can be concluded that undertaking environmental analysis is essential before marketing strategies are developed and through evaluating the environmental forces operating in the digital music download market we were able to arrive at suitable strategies for MI to achieve growth in the future.